Sunday
For our investors. Please keep the link to yourself.

The July update

Everything from the last 3 months at Sunday.

For our investors - please keep the link to yourself.

479K views on X in July Gifted: Bartlett, Bryan Johnson, Tara Swart… Live on Healf + email to their 500K list First 50 Windows on the line September Window launch
The Sunday Window glowing sky-blue on a panelled wall
the Window - launching September
01

The internet noticed

Nat Martin
@natmartin

For a long time, we struggled to capture what our light actually feels like in person. This is the closest we’ve come.

2:56 pm · 16 Jul 2026 · view on X
1,100 772 128K 49
Hundreds of new mailing-list signups
from one post, in a week.
479K
views on X this month
1-20 July, ours + Paul’s posts

what the replies looked like ↓

signüll @signulll
omg i need this.
232K followers
Ritwik Pavan @ritwikpavan
@nicole_ripka showed me this yesterday at the collab office - love it!
Chevy @cchevyyc
Feels so therapeutic, love it!
Paavan @p44v9n
granola 💚 these lights!
Metafrost @metafrost
If you want an Alaskan tester to see how this improves living in extremely dark winters, hit me up!
Dwayne @dwayneferdib
absolutely love this. once i have $4000, it’s mine 😊
Andreas @andreaskruszaki
woooow thats gorgeous
Grankma @grankma
Beautiful piece!
Michael Brandner @hamburgers666
Super cool, definitely a vibe!
02

People post about their own lights

03

Influencer drive

We’ve gifted lights to people who have said they will love it and are happy to help communicate its value, without payment. We expect this to drive significant brand awareness over the summer.

green = installed · amber = on its way · blue = in talks

we met Colin Furze at Grand Designs - he asked if he could get one for his bunker. still working out the logistics.

X DM from Jake Tivy: 'Hey Nat! The Sunday light looks so heckin cool. Would you guys be potentially interested in sending one for a YT video?'
we didn’t approach Jake (725K YouTube subs, ex-Linus Tech Tips). he messaged us.
Dr Tara Swart on the light, from her film - her post is coming

neuroscientist, NYT + Sunday Times bestselling author, 810K followers on Instagram.

new in the app: jet lag shifting. it walks your body clock to your destination before you fly.

this feature was one of the main reasons Bryan Johnson said yes to a light in his office.

04

Retail, shows & hotels

The Sunday Light live on healf.com at £3,950 live on healf.com - listed 6 July, first purchase order in
healf.

Healf is one of the UK’s biggest online wellness retailers.

  • Bought their first 6 lights upfront - live since 6 July
  • Email to their full 500K database - 1 August
  • Homepage carousel + Sleep pillar feature - from 27 July
  • Dedicated Sunday email + social features - August
  • Pinned beside Eight Sleep on site - live now
Nat speaking on a panel at Grand Designs Live, ExCeL London
we spoke on several panels at Grand Designs Live, ExCeL London

Hotels in talks

  • AC Hotel Downtown LA - discussing a whole floor of circadian suites
  • The Standard - considering a small trial for their windowless rooms
  • Six Senses - hotel and spa group, early conversations

hotels keep asking us about their windowless rooms.

British TV design icon Kevin McCloud came to see the light at Grand Designs Live. his words: “It’s incredible. Who needs to go on holiday?!”

thousands of people stood under the light - 3 sales from the show already and multiple warm leads.

The Sunday team on Stand B10 at Grand Designs Live, under the light
the team on Stand B10, ExCeL London

we’ve been collaborating with IdeaWorks, who kit out luxury homes and superyachts. three of our lights have been on display at their London showroom all summer.

press lined up for the autumn ↓

Air MailSep/Oct
The Sunday TimesStyle
The Telegraphoffice install piece
Material Matters, London SEPTEMBER 2026 · WE’RE EXHIBITING
05

Meanwhile, in the factory

The Sunday Window beside a desk, washing the room in warm evening light
the Window - a much more affordable, easier-to-install form factor for indoor sunlight

Patents

  • Sunday Light - original patent updated and strengthened
  • The Window - UK patent filed
  • PCT - international application in progress
from the new site’s film - shot in Prague with Petr Krejci
This week

The Window goes into production

The first batch of 50 starts this week. Rory and I fly out to China to supervise and work through any problems on the first units.

Manufacturing has not been smooth. We have worked through QC issues and an export ban in the supply chain, and some risk remains in the date. That is why we are going ourselves.

Aiming for a September launch.

The main light is ready for scale

Arms are now vacuum-pumped and delivered sealed from a large water-cooling factory - 100% reliability so far on the water-cooling components they make.

Remotes are now assembled by our Window manufacturer with rigorous QC. Unit costs keep coming down.

US set up

We have registered a US LLC subsidiary. Americans can now pay with Affirm, and our HSA/FSA application is in - so people can put pre-tax health money towards a light.

Nat (with new O-1 visa) will spend August in the US meeting our customers and pushing office sales.

Website overhaul

Rebuilt with all-new photography and film, shot in Prague with Petr Krejci. Also optimised for ecommerce: clearer CTAs, better pixel tracking, and regular A/B testing. See it at sundaylight.cc.

06

What’s next

  • This weekRory and Nat in China. Window batch of 50 on the line.
  • AugustNat in the US meeting customers. Installs: Bryan Johnson, Dan Go, Zaid, Brandon Luu, etc. Influencer posts start landing.
  • SeptemberWindow launch. Material Matters. Press season opens: Air Mail, Style, The Telegraph.
  • AutumnDark by 4pm. Our busiest months.

One ask

If you know a public person who would love the light, we would love the intro. Gifting has been our best channel and we have lights ready to go.

Reply to Nat

thank you for reading. - Nat

Sunday

Written 20 July 2026 · tweet numbers as of 20 July · this page is unlisted - please don’t share the link